What is a Media Kit, and why do you need it?

Advertising Media Kit (or Press Kit) is a section of a website that highlights the main points of advertising capabilities of your resource.


What is Media Kit stand for?


Advertising Media Kit (or Press Kit) is a section of a website that highlights the main points of advertising capabilities of your resource.

The best examples of successful media kits contain detailed information about your traffic's volume and its main characteristics:

  • Ad Impressions Volume

  • Ad Formats and their shares

  • Traffic distribution by geo

  • Devices and browsers stats

Take a look at the example of an exceptionally structured media kit:

Ad Impressions Volume  Ad Formats and their shares  Traffic distribution by geo  Devices and browsers stats  Take a look at the example of an exceptionally structured media kit:

Why do you need a Media Kit?


As you already understood, this section is a comprehensive answer for all questions usually asked by direct advertisers and media buyers.

That's why having a media kit is a MUST for everyone who'd like to benefit from direct traffic selling.

Moreover, a media-kit presence on your website reveals a few critical points about you as a business partner:

  • It shows that you're ready to work with ad buyers, agencies, and independent advertisers directly.

  • It's a bright indicator that demonstrates your readiness for selling direct traffic from a technical standpoint.

  • That's a great way to highlight your website's seriousness and underline your personality as a trustworthy partner. (Take it as a luxury branded business card.)

  • And last but not least, you'll be saving the time you spent on negotiation with Ad Networks and direct advertisers. Now, you'll have a single webpage with answers to all of their questions.

So, the idea of establishing your own media kit can't go wrong. It opens up way more new opportunities and takes your site's profit-making ability to a whole new level!


How can AdSpyglass help you with the media kit?


AdSpyglass Media Kit Maker

Adspyglass presents a new feature - AdSpyglass Media Kit Maker.

This tool will help you create well-structured, insightful, and beautiful media kits (like the one you've seen on a screenshot) just in a few clicks at no charge. And, the data shown on these media kits is updating dynamically.

These kits can be implemented on any website without any technical experience and coding.

If you decided to create a media kit in the past, you had to do everything manually and on your own:

Create a webpage, markup all data that you want to represent in charts and tables using HTML and CSS, establish integration with backend technology that will transmit your data. How does it sound? But this is not our case anymore.



What are the main benefits of using AdSpyglass Media Kit Maker?


Adspyglass presents a new feature - AdSpyglass Media Kit Maker.  This tool will help you create well-structured, insightful, and beautiful media kits (like the one you've seen on a screenshot) just in a few clicks at no charge. And, the data shown on these media kits is updating dynamically.

The primary benefits of using AdSpyglass for media kit-generating purposes are:

  • No need to worry about the technical complexities. Out tool is a ready-to-use solution that doesn't require any specialized experience.

  • Our pre-built media kit template is already optimized for all devices and developed following modern UX/UI practices.

  • In addition to the Media kit itself, you're getting the whole infrastructure needed for direct cooperation with advertisers.

  • Full control of your traffic and detailed stats about your website's performance under your fingertips. You'll be able to slice your traffic to sell specific targetings to your advertisers.

  • Forget about working on reports, statistics, and billing stuff - required by almost all serious advertisers. AdSpyglass takes care of all of these things for you.

The primary benefits of using AdSpyglass for media kit-generating purposes are:

What do the Media kits look like? Custom media kit generator.


Media Kit by Adspyglass is an optimized dynamic web-application that displays your traffic stats in real-time mode and contains links that allow advertisers to buy your traffic directly.


Also, you always have a chance to customize your Media Kit according to your preferences. You may upload your website logo to highlight your business's branding aspect and save the proper design identity across all the pages of your resource.

Media Kit by Adspyglass is an optimized dynamic web-application that displays your traffic stats in real-time mode and contains links that allow advertisers to buy your traffic directly.   Also, you always have a chance to customize your Media Kit according to your preferences. You may upload your website logo to highlight your business's branding aspect and save the proper design identity across all the pages of your resource.

AdSpyglass Media Kit Referral Program


As a final accord, there is another thing that we'd like you to know. Ultimate AdSpyglass Referral Program - you'll get a 100% revshare of your advertiser's spending.

It means that AdSpyglass will not take even a penny of a fee to let you get maximum profit from direct cooperation.

You can invite an unlimited number of advertisers, and if they sign up using your link, you'll get a revshare of 100% from each of them.

Would you like to try all of these features? Go to AdSpyglass and create your own Media Kit!


To learn more about creating a media kit and obtain all instructions, please follow the link to read our article: How to create a Media Kit with AdSpyglass?


Read also: FAQ: Things you need to know about Media Kit


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