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How do I create Ad Zones within Ad Networks? How many Ad Zones should I create? / What do these mean: ‘pu_desk, pu_mob, pu_ios, pu_cell, pu_android and pu_mac’?
How do I create Ad Zones within Ad Networks? How many Ad Zones should I create? / What do these mean: ‘pu_desk, pu_mob, pu_ios, pu_cell, pu_android and pu_mac’?
Sevak avatar
Written by Sevak
Updated over a week ago

If you want to have the more targeted traffic you need to know the rates for different operating systems. Ad Networks don’t return this information to us, which is why we need to split the traffic on our side. Due to these campaigns, AdSpyglass can get prices not only for countries, but for each OS too. This will help you increase your profit.

If your traffic is more than 50K users per day, we advise splitting your traffic between six campaigns by the traffic types and OS types:

  • pu_android (zone for ОS Android)

  • pu_ios (zone for ОS IOS)

  • pu_cell (zone for 3-4g traffic)

  • pu_mob (zone for ОS excluding Android and IOS)

  • pu_mac (desktop zone for OS Mac)

  • pu_desk (desktop zone for OS excluding Mac).

Warning! It isn’t possible to create six ad zones for all Ad Networks; there are some exclusions. You need to create only one campaign and one ad zone ‘pu_all’ – without any filters in these Ad Networks:

  • AdCash – 1 ad zone and campaign pu_all – without any filters

  • AdSupply - 1 ad zone pu_all – without any filters

  • Twinred - 1 ad zone pu_doublepimp – without any filters

  • JuicyAds - 1 ad zone pu_all – without any filters

  • Plugrush - 1 ad zone pu_all – without any filters

  • PopAds - 1 ad zone pu_all – without any filters

  • Popcash - 1 ad zone pu_all – without any filters

  • PropellerAds – 1 ad zone pu_all – without any filters

  • TrafficForce - 2 ad zones pu_trafficfoce_mob (zone for mob) and pu_trafficforce_desk (zone for desktop).

  • Tubecorporate - 1 ad zone pu_all – without any filters

  • TrafficShop - 1 ad zone ‘pu_TS’ with special filters.

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