Step 3. Add Campaigns and Creatives

This article will help you add campaigns and creatives

Sevak avatar
Written by Sevak
Updated over a week ago

Here's another significant step on your way to getting more profit from your website. This chapter will tell you about creatives: what it is, why do you need them, and how to use the entity in the AdSpyglass Ad Mediation system.

To start configuring your Creatives, you should go to the Ad Mediation section to manage your creatives.

Creatives. All ads are called 'creatives' within Adspyglass. It can be banner code or direct link, or VAST link, etc. At the moment we support 7 creative ad types:

  • Banner (code)

  • Popunder (direct link)

  • Interstitial (direct link)

  • In-page push (code)

  • In-video (VAST link)

  • Slider (Vast link)

  • Instant messenger (js code)

Campaign. It's a set of rules for your creatives, like GEO targeting, visibility filters, etc. All these settings you will find within each campaign settings.

Here we go!

1. Creating campaigns

Ad mediation section is home for campaigns and creatives. When adding a spot first-time, Adspyglass automatically creates a campaign for it. So when you come to the ad mediation tab, you will see some campaigns already are on the list.

Fallback. The first campaign on the list is Fallback. It is created automatically for every AdSpyglass account and used for selling unsold traffic. We recommend adding some of your own websites as creatives to this campaign. This traffic will feed your other websites.

Let's add your first campaign. As I said, you probably already have some on the list but I'll show you how to create a new one manually.

Click on [ + Add campaign ] button:

Fill in the opened form and save.
Campaign name - give a name to your campaign. We recommend calling campaigns smart - short and clear, like popunder campaign for mobile devices might have a name 'pu_mob'. Later you will see it reports and it will help you to find what you want easier.

Stream - Select stream for your campaign (Adult/Mainstream). The stream will be used to match spots on your websites and suitable creatives. E.g. Creatives from adult campaigns will be shown only in adult spots.

Ad types - In my example I'm adding a popunder campaign so you see ad type = popunder on my screenshot.

Spots - Here you will be able to choose spots this campaign's creatives will be shown on. In my case, the campaign will be suitable for all Mainstream popunder spots on all my websites.

There are a lot of Advanced settings like GEO targeting and etc. If you are an advanced user of AdSpyglass you will easily find you are looking for, if you are not so familiar yet, I recommend don't change them 😉

2. Adding creatives

Okey, your first campaign was created:

Let's add your first creative.

Click on the [ + Add creative ] button in your campaign (see screenshot above).

You have tцo options: Import creative from the linked Ad network or add your own creative (for example, open popunder with your own websites).

I will show how to import a creative from Ad network because it's the most used case and the whole idea of AdSpyglass is to manage creatives from ad networks.

In my example, I'm importing popunder creative for TrafficShop (I've linked my TrafficShop account on a previous step)

Ad network - click on breakdown list and find Ad network you want to import creative from. Only linked Ad networks will be shown in the list. (If you don't see your network here, link its account first in Ad networks section or click on the [ + Link another Ad Network ] button).

Some ad networks support creative importing, some not. In my case, TrafficShop supports importing popunder creatives.

So the only thing I need to do is to press on [ Import from Ad network ] button and select TrafficShop popunder zone which I want to use for this creative.

After that, Zone_id and Link URL will be filled automatically:

Auto-import of your Creatives

Then, press "Add Creative" near the spot you want to fill in.   After that, choose the Ad Network associated with your creative and press "Import from Ad Network". Just as we did with Exoclick creative on the screenshot. This is what we call auto-import.

That's it! Scroll down the page and save your first creative.

If an ad network doesn't support auto importing, you will see the message:

It's not a problem, it just means that you will have to add Zone_id and a Link URL manually that you will find within your Ad Network account. In some cases, you may need to contact your Ad Network account manager. How to find ad zone code/link url and zone_id read in Ad networks manuals

Manual creatives import

To add creative manually, you need to hit "Add Creative" near the spot you'd like to configure.     After that, you need to find out 2 essential parameters: Zone ID and Link URL. In most cases, all requests regarding obtaining links can be easily handled by your Ad Network manager. Don't hesitate to reach out to the manager from your Ad Network to get IDs and URLs.

Direct advertiser or partner network

If you sell traffic to a direct advertiser or another partner network, leave the ‘Ad Network’ and ‘Zone ID’ fields empty. Fill in ‘Code’ or ‘Link URL’ fields manually and add your fix CPM in "Flat rate".

You may find manuals to Link Ad Network or Import creatives from a specific Ad Netrowk within our Help Center:

I really hope that my article helped you with adding campaigns and importing creatives. If you still have questions about adding campaigns/creatives contact me on chat.

!!! Adding creatives is the pre-final step of setting your account. So once you've added your creatives, place AdSpyglass ad code to your website.

Read here how to get codes.

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