AdSpyglass provides lots of ways to optimize advertising on your websites. There are a huge amount of settings that you can adjust to help grow your revenue. Here we will show you a few tips that will help you set up our system in the most profitable way.
1. You need to add all websites to the system
No matter what the structure of your traffic is, whether it’s a few large websites or several hundreds of small ones, add all of your websites to the system to get results. If you have a lot of websites but only add a single website to place spot codes for multiple sites, the system will not function properly and you will not get the most out of our services. It won’t take much time to add websites through our mass import tool.
2. We use one of two models depending on the traffic structure
For webmasters with a large number of small websites, we create common campaigns. As a rule, for each creative type we add a campaign with targeting by operating system. The reason why we do this is simple: prices for each OS will vary widely. So, during different moments of time, different brokers will buy a given OS with more or less profit for you, which allows our system to bring you more profit.
The second model is used for large websites. We add individual campaigns and zones for each website. The reason is that ad networks usually have their own conditions for large websites. Secondly, each website has it’s own traffic “fingerprint”, for example visitor country, devices and uniqueness ratio. So there is much opportunity for optimization.
3. How do we optimize your ads?
First, we set up your model as it was initially. Then, if we see in a couple of days that everything stays roughly at it was, you will meet our analysts, and will start to add creatives, separate campaigns, to watch and track the changes.
If you still have questions about setting up AdSpyglass, just ask your personal account manager.