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How to read Reports?
How to read Reports?
Sevak avatar
Written by Sevak
Updated over a week ago

With AdSpyglass Reports, you can group stats by dates, devices, countries, spots, and creatives, etc. There are some additional filters here, as you can view stats for a single website, creative, ad network, and other options.

Options in the ‘Reports’ section include

  • Full Statistics – provides you with detailed stats to analyze your activity. Please check for the details here.

  • SSP statistics – to check stats only related to your Marketplace activity with us.

  • BackURL activity – reveals the activity of remnant traffic from each Ad Network and the quantity that hasn’t been registered by any ad network.

  • Realtime activity – to check for real-time data based on our code loads in detail.

  • Realtime income – to check for the expected Income to be earned based on our code loads and expected CPMs based on historical data of your activity.

How do I read stat reports?

  • Requests – The number of ad code loads on the webpage.

  • Impressions – This metric calculates the number of ads that were shown by our code on a loaded page. It’s based on our internal stats.

  • Ad Network Impressions – Total number of Impressions registered by an Ad Network, based on the ad network’s stats.

  • Clicks – Total number of clicks on ads, counted by our system. It means that our code has made an Impression and then been clicked. It’s based on our internal statistics and it should be similar to Ad Network Clicks.

  • Discrepancy – The difference in Impressions between AdSpyglass and Ad Network as a percentage.

  • СТR – The percentage of clicks made over a given amount of Impressions, expressed as a percentage. e.g. (clicks/impressions) * 100

  • CPM – Cost per thousand impressions, based on the Ad Network’s stats: e.g. (Income / Ad Network Impressions) * 1000.

  • rCPM – Real cost per thousand Impressions: e.g. (Income / Impressions) * 1000

  • Income – Income in US dollars ($).

    There are additional metrics based on the Ad Format. You will find the description on the Report page in the table header.

Here are a few tips on how to read the Reports:

  1. There is a one-day delay in a full Income received from the Ad Networks due to different time zones.

  2. You should look at the CPM only for a single Creative and a single Country. Any other grouping will not give you a true representation of data.

  3. CTR for Popunders = Clicks/Hits. The higher the CTR, the better the popunder works. CTR depends mostly on your site design and the quality of your traffic. For tube sites, CTR should be around 75-90%. For CJ sites, 50% is good.

  4. Don’t just look at CPM, look at your Income.

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