Full updated article about AdSpyglass reports here.


Stats in AdSpyglass can be very useful and helpful to anyone selling traffic.
AdSpyglass gives you plenty of detailed reports. To see these, go to ‘Reports -> Statistics in your admin panel. Here you can group stats by dates, devices, countries, spots and creatives. There are some additional filters here, as you can view stats for a single website, creative, ad network and other options.

Options in the ‘Reports’ section include

  • Income – Provides a graph with income from each ad network.
  • History – Here you can see all activities and all changes in the ASG system (provided by a manager or user).
  • Back and fallback url – Reveals activity of remnant traffic from each ad networks and the quantity that hasn’t been registered by any ad network.
  • Top ad networks – Shows a list of all ad networks and their stats, based on activity from all our clients.
  • Browsers and Versions – Here you can see how many times our code is triggered for determined browsers and OS.

How do I read stat reports?

  • Hits – The amount of times our code was triggered. This metric calculates the number of ads which were shown by our code on a loaded page. It’s based on our internal stats.
  • B. hits – Total number of hits registered by an ad network, based on the ad network’s stats.
  • Clicks – Total number of clicks on ads, counted by our system. It means that our code has made an impression and then been clicked. It’s based on our internal statistics and it should be similar to B. hits.
  • B.hits to Cliсks – The difference in hits between AdSpyglass and ad network as a percentage.
  • СТR – The percentage of clicks made over a given amount of impressions, expressed as a percentage. e.g. (clicks/hits) * 100
  • Bounces – Remnant traffic from ad networks, triggered by our code. It’s based on our internal statistics.
  • B.Bounces – Remnant traffic from ad networks, based on the ad networks’ stats.
  • Bounces % – The percentage of remnant traffic, based on our internal stats.
  • B.CPM – Cost per thousand impressions, based on the ad network’s stats: e.g. (Income / B.hits) * 1000.
  • rCPM – Real cost per thousand impressions: e.g. (Income / hits) * 1000
  • Income – Income in US dollars ($).

Here are a few tips on how to read these reports:

  1. There is a one-day delay in all the income received from the ad networks due to different time zones.
  2. Users should look at the CPM only for a single creative and a single country. Any other grouping will not give you a true representation of data.
  3. CTR for popunders = Clicks/hits. The higher the CTR, the better the popunder works. CTRdepends mostly on your site design and quality of your traffic. For tube sites CTR should be around 75-90%. For CJ sites, 50% is good.
  4. Don’t just look at CPM, look at your income.
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