Conversions Tracking

These tools will help you to monitor and manage conversions, choose the best creatives and traffic for it.

Diana avatar
Written by Diana
Updated over a week ago

We offer two conversion tracking options:

Pixel

Using pixel, the visitor browser will automatically be sent the information of the conversion without any additional participation.

<img src="https://p.pa4ka.com/c.png?c=1" width="1" height="1">

“c=“ could be from 1 to 10 (place pixel on your landing and conversion pages with different “c=“. Insert this code at the top of body section of your conversion page.

Postback url

Postback URL is a multipurpose way to track conversion. It can be used both with a client-side and server-side logic. It may track conversions even in case if the client has cleaned a cookie or changed browser.

Add our node_id: %NODE_ID% and click_id: %ID% in your ad link. Insert this code at the top of body section of your conversion page.

Your post back url will be like this:

https://n{{node_id}}.pa4ka.com/api/click/{{click_tracker}}?c=1

Call this url once you get the conversion. Use c= from 1 to 10 for different kind of conversion (e.g. c=1 - visit to landing page, c=2 - click on ‘buy’ button, c=3 - payment done.

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