In the article '8 problems that may limit the site’s profitability', we mentioned that the most important thing is choosing the right set of ad networks for your traffic and ad formats.
The most profitable and popular ad type is a popunder and its "younger brother" interstitial. If you want to expose ads by clicking on links with target = '_ blank', then your choice definitely is interstitial. In general, the format has worked well, but not many networks support this format so far, and the fillrate is not brilliant. My advice is to use a reasonable mix of popunder and interstitial. For example, interstitial on the main page and on the play button, and popunder on the related videos. Also, in order to avoid Google’s ban, I recommend not to use popunder in the Chrome browser.
Ad Networks for Popunder
1. AdSpyglass DSP
Ad Networks for Interstitial
With this set of ad networks, your spots will have 100% filtrate with good CPM, and you will reduce the risk of the unwanted 'aggressive' ads on your website.
A few words and best practices where to place banner spots. Do not place banners in the footer of the site. Ad networks will not count the most of impressions and will pay minimal CPM for the rest. Place not more than 3-4 banners per page. It doesn't make sense to place more. You will earn the same money, but will lose your visitor's loyalty. An excellent place for a banner is right under the site header. Especially on mobile devices. CPM of such banners will be 2-3 higher than the beloved NTVs. I recommend placing such a header banner on the very page of your websites. The banner under the player is also very productive.
Ad Networks for Banners
VAST (in-video and slider):
Some webmasters don't use ads in the player but expose up to 10 popunders per unique visitor. Yeap setting video ads may look a bit more complicated technically and requires a player that supports displaying ads (usually it needs paid-subscription). There are also happen if you use embeded videos.
We at AdSpyglass have developed our own player for video ads, which is placed on top of any player on the site, shows ads and after the end of the advertisement transfers control to the video-player. With help AdSpyglass player you can show video ads with any video player and even without it (insert video ads like an in-content banner or modal window)
Ad Networks for VAST ads
New format. Visually it’s similar to the native push notification, but in fact, it’s just a banner. Subscription database cannot be accumulated and your in-page push income will be proportional to the traffic on your website. But it works in any browser and on all devices. In-page push shows 2-3 times higher CPM in comparison to regular banners. It is approved by Google.
In AdSpyglass, you can work with this format through our SSP Marketplace. No ad network accounts are not needed.
AdSpyglass DSP. What is it and how does it work
We at AdSpyglass believe that every website owner should be able to sell traffic from ad spots on his site to a direct advertiser without intermediaries taking 30%+ commissions between. If an advertiser registered in AdSpyglass DSP via your referral link all your transactions will be 0-fee. You will receive 100% of the money that the advertiser will spend. You wont need to think about payments, statistics, etc. Advertiser will be able to buy needed segments of your traffic at a competitive price. If Ad network pay more, then the traffic goes to the ad network. All your direct advertisers will also have to compete for your traffic, thereby the rate will increase!
It is very convenient, and moreover, very profitable!
Give it a try.