To make sure you get the maximum of our platform service, we highly recommend you to pay attention to your website spots settings as well as code placed on your website.

Traffic Source Id

We recommend introducing Sub Id parameter to our code/link which would let you split the traffic sources and control for performance with much higher efficiency withing AdSpyglass platform (for example monitor CTR by traffic source to check its quality or define Popunder behavior based on source nature). Thus, you will see Income per traffic source by Ad Network and may decide on further traffic attraction strategy. Also, Sub Id is widely used by Ad Networks for bidding strategy optimization on their side.

For example, you can use it to mark your social, search, display ads traffic, or identify the referrer domain. You can go with XXXXXX format where X is a number from 0 to 9. Some Ad Networks may have specific requirements for parameter settings so we recommend you get familiar with their specification before introducing Sub Id. For example, ExoClick recognizes Sub Id from 100000 to 999999 values range.

The easiest way to set the Sub Id is by using your Website engine tools. You may also introduce it directly to your Website code.

For example, it's super easy to do with the KVS tool. You just need to go to the Website settings tab and introduce Sub Id as shown in the screenshot below. You may use any other name but it should be the same in case you already have any traffic source marked.

Please note that you would need to guide the traffic you buy to your site link with &subid1=... within parameters to make it work.

Thus, for Banner, Direct Link, In-Video, and Slider ads we have added Sub Id parameter - %subid1% to the link as shown in the example below so that the traffic sources breakdown may be tracked in our system and passed to Ad Networks:

<!-- Ads Managed by -->
<iframe class="na" frameborder="0" scrolling="no" width="300" height="250"
sandbox="allow-scripts allow-popups allow-forms allow-same-origin"

For Popunder, Interstitial, IM, In-Page Push ads we have added Sub Id parameter - %subid1% to the code as shown in the example below:

<!-- Ads Managed by -->
<script type="text/javascript" src="//"
data-spots="17937" data-tag="asg" data-subid1="%subid1%"></script>

P.S: Please check for the Ad Networks parameters list to be added to Ad Networks' creatives below. Supported for Linked Ad Networks only at the moment.

If you need any additional assistance, please get in touch with our Support Team in LiveChat.

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