Spot is a particular place on your website that will be used as a space for ads rotation.

When creating a spot, you need to identify:

  • Website - where a spot will be placed

  • Spot's name - a descriptive name, so you know what the spot is

  • Stream - a main thematic direction of the spot, so that ads will be targetted respectively

  • Ad type - Banner, Popunder, Instant Message, Direct link, In-Video, Interstitial, Slider, In-Page Push

  • Size - for Banner ads

We highly recommend filling in the 'Info for advertisers' tab as it will positively affect demand targetting on DSP side.

Banner

Execution page:

  • home page - ad on a website's main page

  • internal page - ad on an internal page of a website (for example, a page with videos)

  • embed

  • all pages

Position:

  • header - top of a page

  • in-video - within a video player

  • near a video - to the right, left of a video player

  • after a video - at the bottom of a player

  • footer - within a footer of a page

  • within the content

Appearance:

  • above the fold - banner in a visible part of a page

  • below the fold - need to scroll down to see a banner

Banner type:

  • native - must fit into the overall structure of a site

  • regular

Comment: Describe the spot (up to 100 characters) optional but highly recommended


Popunder

Execution page:

  • home page - ad on a website's main page

  • internal page - ad on an internal page of a website (for example, a page with videos)

  • embed

  • all pages

Comment: Describe the spot (up to 100 characters) optional but highly recommended

Frequency Capping - time gap in which popunder will be shown (in seconds) 1:24 (86400) means that you will show one popunder every 24hrs.

Sub frequency capping - the number of creatives shown within one capping period. It's set to 1 ad launch by default. If you set it to 0 - popunder will be shown constantly (taking into account the total capping). If you set it to 2-3-4..., this will mean how many ads will be shown in a row (for each page update), so that one click results in one popunder, next page update - click and ad launch as a result.


In-Video

Execution page:

  • home page - ad on a website's main page

  • internal page - ad on an internal page of a website (for example, a page with videos)

  • embed

  • all pages

Player size:

  • Large (>600px)

  • Medium (400-600px)

  • Small (<400px)

VPAID:

  • Yes - Vpaid is allowed

  • No - only Vast to be loaded

Comment: Describe the spot (up to 100 characters) optional but highly recommended


Interstitial

Execution page:

  • home page - ad on a website's main page

  • internal page - ad on an internal page of a website (for example, a page with videos)

  • embed

  • all pages

Comment: Describe the spot (up to 100 characters) optional but highly recommended

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