Spot - is a particular place on your website that will be used as a space for ads rotation.

When creating a spot you need to identify:

  • Website - where a spot be placed
  • Spot's name - as per your request
  • Stream - a main thematic direction of the spot so that ads will be targetted respectively
  • Ad type - Banner, Popunder, In-Video, Interstitial, Slider, Instant Message, In-Page Push
  • Size - for Banner ads

We highly recommend filling in the 'Info for advertisers' tab as it will positively affect demand targetting on DSP side.

Banner

Execution page:

  • home page - ad on a main page of the site or at all website pages
  • internal page - ad on an internal page of a website (for example, a page with videos)
  • embed

Position:

  • header - top of a page
  • in-video - within a video player
  • near a video - to the right, left of a video player
  • after a video - at a bottom of a player
  • footer - within a footer of a page

Appearance:

  • above the fold - banner in a visible part of a page
  • below the fold - need to scroll down to see a banner

Banner type:

  • native - must fit into the overall structure of a site
  • regular

Comment: Describe the spot (up to 100 characters) optional but highly recommended


Popunder

Execution page:

  • home page - ad on a main page of the site or at all website pages
  • internal page - ad on an internal page of the site (for example, a page with videos)
  • embed

Comment: Describe the spot (up to 100 characters) optional but highly recommended

Frequency Capping - time gap in which popunder will be shown (in seconds) 1:24 (86400) means that you will show one popunder every 24hrs.

Sub frequency capping - number of creatives that will be shown within one capping period. It's set to 1 ad launch by default. If you set it to 2-3-4..., this will mean how many ads will be shown in a row (for each page update), so that 1 click results in 1 popunder, next page update - click and ad launch as a result. If you set it to 0 - popunder will be shown constantly (taking into account the total capping).


In-Video

Execution page:

  • home page - ad on a main page of the site or on all pages of the site
  • internal page - ad on an internal page of the site, for example, a page with video
  • embed

Player size:

  • Large (>600px)
  • Medium (400-600px)
  • Small (<400px)

VPAID:

  • Yes - Vpaid is allowed
  • No - only Vast to be loaded

Comment: Describe the spot (up to 100 characters) optional but highly recommended


Interstitial

Execution page:

  • home page - ad on a main page of the site or on all pages of the site
  • internal page - ad on an internal page of the site, for example, a page with video
  • embed

Comment: Describe the spot (up to 100 characters) optional but highly recommended

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