Yes, it is possible. To do this, please follow the guide below:
- Make a creative with any name. Choose ‘no source’ as the ‘Ad Network’ and paste the link obtained from your advertiser into the ‘Link url’ field.
- Also, you will need to configure the ‘Flat rate in US$’ or ‘Prices by country’ in the ‘Advanced settings’ section. One of the main criteria of the set up is the Flat rate in the creative, i.e. the price for thousand impressions. After you set up the price, it will work in this way: if the ad network’s price for the ad is lower or the same as the indicated price, the traffic will go to the direct advertiser. However, if the ad network’s price is higher than the indicated one then the ad network will receive the traffic.