After websites and spots have been added it’s time to add campaigns and creatives for them.
1. Add campaigns
Campaign is a group of creatives with common properties such as type and size. For example, a campaign could be comprised of several banners of the same size.
1.1. Press the button ‘Add campaign’ to create a new campaign
1.2. Choose the following points in the settings:
- Stream – it should be the same as stream type which you’ve chosen in the spot settings.
- Type – ad format.
- Size – only for banners.
RON – is marked by default. It means that your campaign will work in all spots. If you want to choose specific spots, you need to unmark it. After this choose spots which you want to use.
1.3. We advise you to split your traffic
Split your traffic between six campaigns by the traffic types and OS types to get more detailed targeting (it will let you get more income):
- pu_android (zone for ОS Android)
- pu_ios (zone for ОS IOS)
- pu_cell (zone for 3-4g traffic)
- pu_mob (zone for ОS exclude Android и IOS)
- pu_mac (desktop zone for OS Mac)
- pu_desk (desktop zone for OS exclude Mac).
Warning! It isn’t possible to create six ad zones for all ad networks. There are some exclusions where you need to create only one campaign and one ad zone ‘pu_all’ – without any filters:
- MobItEasy – 1 ad zone ‘pu_mob’ (the filter includes mobile traffic only).
- TrafficShop – 1 ad zone ‘pu_TS’ with special filters https://help.adspyglass.com/adspyglass.help/en/topic/trafficshop-manual.
If your ad network isn’t in the list above, press the button ‘Show/hide advanced settings’ and create six campaign:
1.3.1. In the campaign ‘pu_android’ choose the following settings:
1.3.2. In the campaign ‘pu_cell’ choose the following settings:
1.3.3. In the campaign ‘pu_desk’ choose the following settings:
1.3.4. In the campaign ‘pu_ios’ choose the following settings:
1.3.5. In the campaign ‘pu_mac’ choose the following settings:
1.3.6. In the campaign ‘pu_mob’ choose the following settings:
2. Create ad zones
Some ad networks don’t allow to create multiple ad zones. For this case create campaign №7 with the name ‘pu_all’ — without any filters.
3. Add creatives to campaigns
Watch this video to learn how to add creatives.
Creative is an object that contains all the data for visually rendering the ad itself. It can be a code or a link. AdSpyglass supports 4 types of creatives: popunder, banner, instant messenger, skim.
3.1. Add creative to the campaign
The easiest way is to use mass import by clicking ‘Import creatives from Ad networks’. Use drag and drop.
Some ad networks don’t support creatives import. Add such creatives manually by clicking ‘add creative’ button.
3.2. Choose ‘ad network’ from the list, insert ‘link url’ and ‘Zone ID’
Frequency Capping – it is frequency of creative capping. It is 1:24 (once in 24 hours) by default.